Frequently asked questions
Things I'm asked the most by prospective clients.
What types of services do you offer?
Here are some of the core services I provide:
Technical SEO Auditing
Web Design & Development
Website quality review
Branding & Strategy
Analytics support & review
What exactly is SEO?
Search engine optimization (SEO) is the method and science of improving the quality and quantity of organic users to a website directly from the search engines. Although it may seem simple at first, there’s a remarkable amount that goes into ranking and organizing the internet. In a nutshell, SEO is the method of optimizing a website to ensure that search engines understand your offering’s relevance and quality to ensure you are ranked appropriately and optimally to be discovered by the users searching.
What does an SEO consultant do?
A search engine optimization consultant has expertise running successful organic search campaigns and knows SEO strategies inside out. My role as an SEO expert is to provide you with the most helpful advice, the best tools, and the most efficient bespoke strategy for your business and its customers.
Typically, SEO experts will audit a website to highlight any technical issues, content gaps, and UX weaknesses. They should also perform intense competitor research to see what your competitors are doing great and look for missed opportunities.
After the research, the goal is to build a solid digital strategy to improve their business goals. Typically, business owners that I talk to want to achieve:
- More sales
- New customers walking into their local business
- More leads to their service business
- Increased brand awareness
- More focus on their most valuable service or product
- More visibility online
- Elevated thought leadership
Are there any requirements/prep before you start?
One of the essential requirements is that you have full access to develop your website from top to bottom. SEO experts need to be able to access, correct, and implement code changes. It can be a huge challenge to improve search visibility without access to the core of a website.
Be prepared to work through your legacy tech issues - for example, your CMS is behind the times and creates inaccessibility on the front end; this is something we will need to work with to grow.
Sometimes in this situation, I discuss the possibility of using my time to rebuild a website or section of a website from scratch, implementing optimization recommendations along the way, and laying solid foundations. If you don’t feel the above example applies to you, the only other requirement I need is your understanding that my input will require some resources to facilitate.
For example, content or technical audit may require a web developer resource to fix your website’s architecture or setup issues. Or, I may need your in-house experts to create quality written content. Generally, I find that the more my clients are invested and can facilitate recommendations, the faster and more impactful the results I can achieve.
How much do you usually charge?
My hourly rate is €60 per hour.
An average retained embedded service for a medium sized business fully managed with me, will roughly cost between €3,000-€5,000 per month depending on the size of the company and complexity of services. Even though I recommend at least 6 months on retainer with me to be able to see the lasting results, I will never bind you into any contracts, you can leave and continue working with me anytime.
How long does it take to see the SEO results?
I generally advise clients to stay working with me for at least 6-12 months to ensure that we can see the results of our efforts.