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From Web Developer to AI System Builder

I help marketing leaders, agencies and B2B founders turn AI into systems their teams actually use.

I’m Marko Bodiroza, an AI strategist and system builder. I started as a web developer, spent more than 15 years across web, SEO and content and moved into marketing leadership in 2020.

I combine marketing leadership with hands-on engineering, from choosing the right AI use case to building the integrations and training the team.

Now I help teams put AI into their daily work. I start with how a team actually works, find the tasks where AI saves real time and plan the rollout. Then I build the workflows, write the guides and run the training, so the change sticks.

I’m not tied to one platform. I work with ChatGPT, Claude, NotebookLM and automation tools like Zapier, and I pick whatever fits the team and the task.

I graduated from the Faculty of Technical Sciences at the University of Novi Sad and am the author of several papers on engineering. I still do UI/UX design and code in Python.

A fun fact: I produced 81 episodes of the Green New Perspective podcast, hosted by Dunya Jovanovic.

Connect on LinkedIn

Work History

  1. Director of Marketing

    New Perspective Marketing

    to

    I lead marketing and innovation and run AI projects end to end: designing AI workflows, building automations and connecting the tools a team uses every day.

  2. Senior Web Developer

    RT-RK

    to

    Designed and built websites, custom WordPress themes and plugins in HTML, PHP and React, with SEO built in from the start.

  3. Web Dev & Cybersecurity Consultant

    moxom studio

    to

    Advised on front-end technology, marketing automation and web security, using data to guide development decisions.

  4. Web Developer and UX Designer

    NET Informatika

    to

    Redesigned the NetCab app interface and built a reusable component system that sped up development across client projects.

  5. Founder

    Independent Practice

    to

    My own practice in digital strategy, SEO, web and design for clients, which today focuses on AI strategy and building AI systems.

Credentials and Memberships

A selection of my AI, marketing and SEO certifications.

  • Claude Certified Architect, FoundationsAnthropic
  • Claude Code PartnerAnthropic
  • Generative AI LeaderGoogle Cloud
  • AI Professional CertificateGoogle
  • Professional Data EngineerGoogle Cloud
  • AI ExpertSection
  • AI ProficiencySection
  • AI CybersecurityCato Networks
Google
  • Google Ads Search
HubSpot
  • Onboarding Accreditation
  • Revenue Operations
  • Delivering Client Success
  • Contextual Marketing
  • Growth-Driven Design Agency
Intel
  • AI Readiness
LinkedIn
  • Certified Marketing Insider
  • Marketing Solutions Fundamentals
  • Content and Creative Design
  • Marketing Strategy
Membership

Member, Serbian AI Society

Science and Technology · to Present

Tools I Work With

I pick tools for the job and the team, not the other way around. Here is what I work with, by category.

AI
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Grok
  • DeepSeek
  • NotebookLM
  • Claude Code
  • Cursor
  • Lovable
  • Midjourney
  • ElevenLabs
Automation
  • Zapier
  • Make
  • n8n
  • Power Automate
  • HubSpot Workflows
  • MCP
  • Python
Marketing and Data
  • HubSpot
  • Google Analytics
  • Google Search Console
  • Semrush
  • Ahrefs
  • Databox
  • Lucky Orange
  • Apollo
  • Clay
Work Management
  • Notion
  • Asana
  • ClickUp
  • Jira
  • Confluence
  • Basecamp
  • Airtable
  • Slack
  • Google Workspace
  • Avoma

Latest Insights

Short, practical notes on AI search and putting AI to work.

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Let’s Work Together

If my background fits what your team needs, book a short call and we will find where AI can help first.

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