7 B2B Marketing Trends to Plan for in 2027
Buyers build their shortlist earlier, often inside AI tools. Seven shifts to plan for in 2027 and what to do about each.
AI Strategist & System Builder
I map how your team works, plan where AI fits, build the systems and train your people to run them. I work in the tools you already have, whether that is ChatGPT, Claude, Gemini or something else.
15+ years in digital marketing, engineering, AI and SEO. Working with marketing teams, agencies and B2B companies.

What I Do
From strategy and roadmap to the AI systems your team runs on.
Where AI fits in your business, what to do first and how it pays off.
A clear map of how work really runs, redesigned with AI in the right places.
Working AI systems for your recurring work, built in the tools you already use.
Hands-on training and shared setups that turn AI tools into team habits.
Answer engine optimization (AEO): get your brand cited in ChatGPT, Google AI Overviews and other AI answers.
Ongoing strategic guidance while your team adopts AI, without a full-time hire.
Process
I get one thing working before scaling it, and your people stay in charge of the decisions that matter.
More on My ProcessI start with your team’s recurring work, tools and data, and with the decisions that need a person.
We pick the highest-value opportunities and turn them into a roadmap with clear steps and owners.
We start with one workflow, test it on real tasks and fix what does not work before scaling.
Your team gets hands-on training, simple guides and clear rules for using AI.
We look at what changed, improve what works and drop what nobody uses.
Pricing
Projects from $4,000
Workshops from $3,500 a day. Monthly advisory from $3,000. Hourly at $175.
Insights
Short, practical notes on AI search and putting AI to work.
Buyers build their shortlist earlier, often inside AI tools. Seven shifts to plan for in 2027 and what to do about each.
Getting cited by AI answer engines builds on SEO instead of replacing it. What actually moves citations and how to track them.
AI takes over execution work. Strategy, positioning and accountability for pipeline stay human. How to judge an agency or an in-house team.
Tell me about your team and the work you want AI to take on. We will pick the right first step together on a short call.