Insights

AI Insights

Short, practical notes on AI search, AI adoption and putting AI to work in marketing teams.

October 15, 2026

7 B2B Marketing Trends to Plan for in 2027

Buyers build their shortlist earlier, often inside AI tools. Seven shifts to plan for in 2027 and what to do about each.

September 24, 2026

Getting cited by AI answer engines builds on SEO instead of replacing it. What actually moves citations and how to track them.

July 23, 2026

AI takes over execution work. Strategy, positioning and accountability for pipeline stay human. How to judge an agency or an in-house team.

June 18, 2026

Many B2B sites block AI crawlers without knowing it. A five-step audit of robots.txt, your CDN and what bots actually see.

June 11, 2026

AI chatbots shape supplier shortlists before buyers call. The signals that make manufacturers citable and the order to fix them in.

May 14, 2026

AI engines write one answer and cite a few sources. Five conditions that make a manufacturing website one of them.

Tell me about your team and the work you want AI to take on. We will pick the right first step together on a short call.